How to Use Video In Your Marketing Message
How to actually use video in your marketing strategy is open for debate although there are some key things you should consider when putting your video(s) together.
1st. Have a goal. What do you want your website visitors to do when they see your video(s) on YouTube or any of the other online video sites? Here is a short list of actions you might want to have your visitors take.
- Visit your website
- Sign up for your video feed
- Pass your video(s) onto friends
- Imbedd your video(s) in their site
- Or remember your companies brand from the video(s)
2nd. For those of you looking to generate traffic to your website, what do you want your visitors to do when they get to your webiste. You should also have video(s) on your website that’s help persuade your visitor to take action while on your site. Here is a short list of things you can have your visitor take action on once they visit your site.
- Buy your product or service
- Sign up for your newsletter list
- Pick up the phoen and give you a call
- Learn something about you, your company, or your industry
- Learn how to use a product or service
It’s important for you to get clear about what you want your visitor to do when they see your video ad. Start out by setting a realistic goal for your ad campaign. Then develop several video’s to help move the client to the outcome that you’ve determined.
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