Are You Using Viral Marketing To Grow Your Business?
Let’s face it. Your target market is growing numb to traditional forms of marketing and advertising. Times are changing, and with changing times come new and more effective forms of promoting your business. Today more than ever, if you want to sell your products or services, it’s vital that you be in the right place at the right time. The best way to do that is the Internet. Most successful businesses know this; hence the millions of web sites in almost every facet of the free market. Your business success depends upon a marketing capacity to reach wide audiences in a short amount of time and you need to be able to sustain visibility on the Internet. How will you do this?
Social media marketing is a rapidly growing concept that’s allowing even small businesses compete in an international market. Social media can attract and hold the attention of vast demographics and introduce your business to customers who may never have otherwise found you.
If social media marketing is so valuable, why hasn’t everyone jumped on the band- wagon? They will! Viral marketing has the capacity to reach wide audiences in a short amount of time, and the only thing keeping some businesses from diving in head first is that they may lack time and know-how. Enter Tube Ads. We’ve done the research, and we can help you begin driving more traffic to your web site today.
Contact Tube Ads at info@tubeads.tv. We’re ready to share our knowledge and expertise with you right now so that you can begin reaping the financial rewards you’ve only dreamed of.
How to Use Video In Your Marketing Message
How to actually use video in your marketing strategy is open for debate although there are some key things you should consider when putting your video(s) together.
1st. Have a goal. What do you want your website visitors to do when they see your video(s) on YouTube or any of the other online video sites? Here is a short list of actions you might want to have your visitors take.
- Visit your website
- Sign up for your video feed
- Pass your video(s) onto friends
- Imbedd your video(s) in their site
- Or remember your companies brand from the video(s)
- Buy your product or service
- Sign up for your newsletter list
- Pick up the phoen and give you a call
- Learn something about you, your company, or your industry
- Learn how to use a product or service
Important Elements to Include In Your Video Sales Message
Online marketing videos contain the basic elements of a tradition sales message. It’s important to first connect with your audience. You have to let them know that you are familiar with the kind of problem they are having. After identifying their problem then you have to communicate to them in a compelling way that you know the best way for them solve their problem. In your description of how to solve their problem you should state the steps that you will take them through to get to the solution. Also, you will want to mention the possible benefits they will get from implementing your solution. Last but not least is a call to action. You have to ask your prospect to take some kind of action and you have to ensure that it’s an easy process for them to take action. You want to make their experience is as seemless as possible.
Use this acronym to help ensure you have the necessary elements to produce a compelling marketing message
AIDA
Attention - Get their attention by mentioning something important to them or something you believe they will relate to.
Interest - Once you have their attention, sustain that attention by telling them a story, giving statistics, or telling them why they should fix their problem or why they should use your solution.
Desire - Use emotional words to help fan the flames of their desire. Tell them how their life will be different as a result of using your solution.
Action - Ask them to take some kind of action. That action can be to sign up for your email list or buy a product or service you’re offering.
Can Your Marketing Message Survive without Video?
Don’t even think about the future of your internet marketing strategy without considering video. Internet users are more likely to view video than read your text ad or listen to your audio message. Also, using video to market your products and services will offer you new ways to tap in to your viewers emotional center and persuade them to take action.
Video gives you the ability to engage your viewer on multiple levels of communication using images, spoken word, music, sound effects, and motion video. Having access to all these elements in your ad allows you to communicate to people in the way that they learn best. This in turn gives you more power to capture your visitors attention and persuade them to take action.
Moreover, this new medium is growing by leaps and bounds. Video is the fastest growing content segment on the internet. According to comScore, Americans watched 9 billion online videos just in the month of July. Also, Online Publishers Association estimates that 80% of the people who visit your site will watch your video and 52% will take action.
Video is the next evolution of internet marketing. If you want to stay on the cutting-edge of internet success you should consider using video in your marketing strategy. The formula for success using video is debatable but as it stands now, viral videos that cause the viewer to pass information on have been the most successful.
Old TV Commercials
Old TV Commercials
At the risk of dating myself, I’d like to play a little game with you. Ready?
“Winston tastes good, like a ________ _________.”
“My ________ has a first name, that’s __________, my ____________ has a second name that’s ___________…”
These old slogans stem from TV commercials airing 30-40 years ago. Often paired with music, familiar and newly composed, they helped to sell products.
“I’d rather fight, than ________.” Ask anyone over the age of 50 and they’ll shout the word, “Switch”! This slogan was coined for Lucky Strike Cigarettes, (they’ll tell you that too) back when it was okay to advertise cigarettes on TV.
This form of advertising was highly successful. Pairing music with words and experiences creates a subconscious anchor. Doing so will often cause people to act a certain way, when their choice of action is beneath their level of awareness. Today, TV commercials take things a step further by subconsciously anchoring emotions, as they are associated with products or actions.
The use of subconscious association in advertising is a fascinating study. Depending on the suggestibility of an individual, they can be persuaded to purchase a product, visit a destination, or switch from one company to another without even being aware of why they are choosing to take action.
Get the answers to those slogans listed above in our next blog submission.
Internet Advertising
We complain about our computers – they go down - they freeze once in awhile – but can you imagine a world without them? Without the Internet? If computers disappeared, we’d have to relearn how to live! How would we survive without email? Businesses who’ve relied heavily on this technology (and who hasn’t?) would collapse.
Our society now relies on computers and the Internet so much so that, if they were gone, we would be in a panic trying to figure out how to operate without them. We’ve relied on computers for so long, some of us have forgotten how to live without them. Some of us never have. The Internet has totally changed the way we do things. Information is available at the “click” of our fingers. Like numerous inventions before it, the Internet has enabled our society to grow and prosper in ways unimaginable before it.
The Internet has long been a medium for advertising. That said, familiar vehicles like Email, are becoming out dated and soon to be replaced newer, cutting edge ideas. Stay ahead of the competition! Stay tuned to our blog for more information on the use of video, E-publications, and more.
Welcome To Tube Ads
Welcome to Tube Ads. Your #1 source for online video marketing and promotion. Video is growing by epic proportions on the internet which is great for your business. Let us show you how to use video to attract more visitors and increase your sales. This blog is set up to bring you the latest and greatest information about online video and using it to grow your business. Add us to your blog reader or come back and visit us during the week to take advantage of our free tips and tricks on how to succeed with online video. Thank you for dropping by and get rid to explode your online.
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