Can Your Marketing Message Survive without Video?
Don’t even think about the future of your internet marketing strategy without considering video. Internet users are more likely to view video than read your text ad or listen to your audio message. Also, using video to market your products and services will offer you new ways to tap in to your viewers emotional center and persuade them to take action.
Video gives you the ability to engage your viewer on multiple levels of communication using images, spoken word, music, sound effects, and motion video. Having access to all these elements in your ad allows you to communicate to people in the way that they learn best. This in turn gives you more power to capture your visitors attention and persuade them to take action.
Moreover, this new medium is growing by leaps and bounds. Video is the fastest growing content segment on the internet. According to comScore, Americans watched 9 billion online videos just in the month of July. Also, Online Publishers Association estimates that 80% of the people who visit your site will watch your video and 52% will take action.
Video is the next evolution of internet marketing. If you want to stay on the cutting-edge of internet success you should consider using video in your marketing strategy. The formula for success using video is debatable but as it stands now, viral videos that cause the viewer to pass information on have been the most successful.
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