Can Your Marketing Message Survive without Video?
Don’t even think about the future of your internet marketing strategy without considering video. Internet users are more likely to view video than read your text ad or listen to your audio message. Also, using video to market your products and services will offer you new ways to tap in to your viewers emotional center and persuade them to take action.
Video gives you the ability to engage your viewer on multiple levels of communication using images, spoken word, music, sound effects, and motion video. Having access to all these elements in your ad allows you to communicate to people in the way that they learn best. This in turn gives you more power to capture your visitors attention and persuade them to take action.
Moreover, this new medium is growing by leaps and bounds. Video is the fastest growing content segment on the internet. According to comScore, Americans watched 9 billion online videos just in the month of July. Also, Online Publishers Association estimates that 80% of the people who visit your site will watch your video and 52% will take action.
Video is the next evolution of internet marketing. If you want to stay on the cutting-edge of internet success you should consider using video in your marketing strategy. The formula for success using video is debatable but as it stands now, viral videos that cause the viewer to pass information on have been the most successful.
Old TV Commercials Part Two
“Winston tastes good, like a ________ _________.” (Cigarette should)
“My ________ has a first name, that’s __________, my ____________ has a second name that’s ___________…” (My boloney has a first name, that’s Oscar, my boloney has a second name that’s Mayer…)
If you were a kid in the 60’s, chances are you were planted in front of a television, and you can almost hear that tune of the second slogan in your head, cant you? Just in case you came along later, these old slogans stem from TV commercials airing 30-40 years ago. Often paired with music, familiar and newly composed, they helped to sell products.
“McDonald’s is my kind of place, (clap, clap). It’s such a happy place…”
“Things go better with Coca Cola. Things go better with Coke…”
Both of these tunes are easily recalled if you were around when they were used to promote. (Is there a trivia buff out there who knows how many times McDonald’s changed the songs in their commercials?) Regardless, those songs have played themselves out in our heads for decades, and not just for entertainment. Our purchases have been influenced. They’ve also touched us emotionally. You think you’re in charge? Not when it comes to the subconscious influence of association. If you want to be a sexy, macho cowboy and make women melt at the very sight of you, smoke Marlboro’s. Were you a do-it-all woman, and by the way, let men know you were also sexy? “I can bring home the bacon, fry it up in a pan, and never, ever let you forget you’re a man,
Cuz I’m a woman, Enjouli(fragrance)” With TV, you didn’t have to spell it out. Appeal to the emotions and you’ve got’em by the tale. Watch for more information on communicating your message through internet marketing.
Old TV Commercials
Old TV Commercials
At the risk of dating myself, I’d like to play a little game with you. Ready?
“Winston tastes good, like a ________ _________.”
“My ________ has a first name, that’s __________, my ____________ has a second name that’s ___________…”
These old slogans stem from TV commercials airing 30-40 years ago. Often paired with music, familiar and newly composed, they helped to sell products.
“I’d rather fight, than ________.” Ask anyone over the age of 50 and they’ll shout the word, “Switch”! This slogan was coined for Lucky Strike Cigarettes, (they’ll tell you that too) back when it was okay to advertise cigarettes on TV.
This form of advertising was highly successful. Pairing music with words and experiences creates a subconscious anchor. Doing so will often cause people to act a certain way, when their choice of action is beneath their level of awareness. Today, TV commercials take things a step further by subconsciously anchoring emotions, as they are associated with products or actions.
The use of subconscious association in advertising is a fascinating study. Depending on the suggestibility of an individual, they can be persuaded to purchase a product, visit a destination, or switch from one company to another without even being aware of why they are choosing to take action.
Get the answers to those slogans listed above in our next blog submission.
Internet Advertising
We complain about our computers – they go down - they freeze once in awhile – but can you imagine a world without them? Without the Internet? If computers disappeared, we’d have to relearn how to live! How would we survive without email? Businesses who’ve relied heavily on this technology (and who hasn’t?) would collapse.
Our society now relies on computers and the Internet so much so that, if they were gone, we would be in a panic trying to figure out how to operate without them. We’ve relied on computers for so long, some of us have forgotten how to live without them. Some of us never have. The Internet has totally changed the way we do things. Information is available at the “click” of our fingers. Like numerous inventions before it, the Internet has enabled our society to grow and prosper in ways unimaginable before it.
The Internet has long been a medium for advertising. That said, familiar vehicles like Email, are becoming out dated and soon to be replaced newer, cutting edge ideas. Stay ahead of the competition! Stay tuned to our blog for more information on the use of video, E-publications, and more.
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