How to Use Video In Your Marketing Message

October 2, 2008 · Posted in How To, Marketing, Sales · Comment 

How to actually use video in your marketing strategy is open for debate although there are some key things you should consider when putting your video(s) together.

1st.  Have a goal.  What do you want your website visitors to do when they see your video(s) on YouTube or any of the other online video sites?   Here is a short list of actions you might want to have your visitors take.

  • Visit your website
  • Sign up for your video feed
  • Pass your video(s) onto friends
  • Imbedd your video(s) in their site
  • Or remember your companies brand from the video(s)
2nd.  For those of you looking to generate traffic to your website, what do you want your visitors to do when they get to your webiste.  You should also have video(s) on your website that’s help persuade your visitor to take action while on your site. Here is a short list of things you can have your visitor take action on once they visit your site.
  • Buy your product or service
  • Sign up for your newsletter list
  • Pick up the phoen and give you a call
  • Learn something about you,  your company, or your industry
  • Learn how to use a product or service
It’s important for you to get clear about what you want your visitor to do when they see your video ad.  Start out by setting a realistic goal for your ad campaign.  Then develop several video’s to help move the client to the outcome that you’ve determined. 

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Can Your Marketing Message Survive without Video?

September 30, 2008 · Posted in Commercial, Marketing, Sales, Social Networking (Web 2.0) · Comment 

Don’t even think about the future of your internet marketing strategy without considering video.  Internet users are more likely to view video than read your text ad or listen to your audio message.  Also, using video to market your products and services will offer you new ways to tap in to your viewers emotional center and persuade them to take action. 

Video gives you the ability to engage your viewer on multiple levels of communication using images, spoken word, music, sound effects, and motion video. Having access to all these elements in your ad allows you to communicate to people in the way that they learn best.  This in turn gives you more power to capture your visitors attention and persuade them to take action.

Moreover, this new medium is growing by leaps and bounds. Video is the fastest growing content segment on the internet.  According to comScore, Americans watched 9 billion online videos just in the month of July.  Also, Online Publishers Association estimates that 80% of the people who visit your site will watch your video and 52% will take action. 

Video is the next evolution of internet marketing.  If you want to stay on the cutting-edge of internet success you should consider using video in your marketing strategy.  The formula for success using video is debatable but as it stands now, viral videos that cause the viewer to pass information on have been the most successful.

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